How we collect, use and protect your personal information.
Digital Lead Metrics (DLM) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy describes the types of information we may collect when you visit our website, submit an inquiry, request a consultation or engage our digital marketing and related services.
This policy also explains how information may be used, shared, retained and protected, as well as the choices and rights that may be available to you under applicable privacy laws.
Important information about this Privacy Policy.
This Privacy Policy applies to information collected through the Digital Lead Metrics website and our interactions with prospective clients and customers. Certain services, advertising platforms, analytics providers and other third-party websites may have their own privacy policies and practices. We encourage you to review those policies when using their services.
1. Introduction
Digital Lead Metrics, referred to as "DLM," "we," "us" or "our" in this Privacy Policy, is committed to respecting the privacy of individuals who visit our website or communicate with our team.
This Privacy Policy explains our general information-handling practices. By using our website or voluntarily providing information to us, you acknowledge that you have had the opportunity to review this policy. Where consent is required by applicable law, we will seek it through the appropriate process.
2. Information We May Collect
Depending on how you interact with our website and services, we may collect personal information that you voluntarily provide. This information may include your name, email address, telephone number, company name, business details, inquiry information and any other information you choose to include in a message or form submission.
We may also collect technical and usage information when you visit our website. This may include your IP address, browser type, device information, operating system, referring website, pages visited, approximate location derived from technical information and interactions with website features.
3. Information You Provide to Us
You may provide information when you complete a contact form, request a consultation, ask about our services, communicate with our team or otherwise contact Digital Lead Metrics.
The information you provide may include your contact details, business requirements, website information, project objectives, marketing preferences and other details relevant to your inquiry. Please avoid submitting passwords, payment card details or other sensitive information through general website contact forms.
4. Automatically Collected Information
When you access our website, certain information may be collected automatically through server logs, cookies, analytics tools and similar technologies. This information helps us understand how visitors access and use our website.
Automatically collected information may include the pages you visit, the time and date of your visit, time spent on pages, browser and device characteristics, general interaction data and technical information about your connection.
5. How We Use Your Information
We may use the information we collect for legitimate business and service-related purposes, including responding to inquiries, providing requested information, communicating about our services, preparing proposals and managing client relationships.
Information may also be used to operate, maintain and improve our website, understand visitor activity, evaluate website performance, improve user experience, protect our systems, prevent misuse and comply with applicable legal obligations.
6. Contact Forms & Communications
When you submit information through a contact form or communicate with DLM by email or telephone, we may use the information you provide to respond to your request, discuss your requirements and provide relevant business or service information.
We may retain inquiry and communication records for reasonable business, administrative, customer service and legal purposes. Please ensure that the information you submit is accurate and that you are authorized to provide it.
7. Cookies & Similar Technologies
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand visitor activity and improve the browsing experience. Cookies are small data files that may be stored on your device when you visit a website.
Depending on the technologies enabled on our website, cookies may be used for essential website functions, analytics, performance measurement or advertising-related purposes. The types of cookies and their purposes may vary depending on the tools and services in use.
You can manage or disable cookies through your browser settings. Blocking certain cookies may affect the availability or functionality of some website features. Where required by applicable law, we will provide appropriate cookie choices and consent mechanisms.
8. Analytics & Website Performance
We may use analytics and website measurement technologies to understand how visitors interact with our website, identify technical issues, measure website performance and improve our content and services.
These tools may collect information such as page views, navigation activity, device and browser details, referring sources and interactions with website elements. Information collected through analytics tools may be processed by the relevant third-party providers according to their own privacy policies.
9. Advertising & Marketing Technologies
DLM may use advertising, remarketing or campaign measurement technologies to understand advertising performance, measure campaign interactions and deliver relevant marketing messages. The technologies used may depend on the advertising platforms and services active on our website.
These technologies may use cookies, pixels or similar tools to collect information about website visits and interactions. Where applicable, you may be able to manage advertising preferences through your browser settings or the relevant advertising platform.
10. How We Share Information
We do not share personal information indiscriminately. However, information may be shared when reasonably necessary to operate our business, respond to your requests, provide services, maintain our website or meet legal obligations.
This may include sharing information with service providers that support website hosting, analytics, communication, advertising, security, technology operations and business administration. Such providers may process information on our behalf or under their own applicable terms.
We may also disclose information when required by law, to respond to valid legal requests, to protect our rights and systems or in connection with a business transfer, merger or similar corporate transaction.
11. Third-Party Services & Websites
Our website and services may involve third-party platforms and providers, including search engines, advertising networks, analytics services, social media platforms, website hosting providers, content management systems and communication tools.
These third parties may collect or process information under their own privacy policies and terms. DLM does not control the privacy practices of independent third-party websites or services. We recommend reviewing their privacy notices before providing information or using their platforms.
12. Social Media & External Links
Our website may contain links to social media platforms and other external websites. If you follow these links or interact with embedded third-party features, those services may collect information according to their own privacy policies.
DLM is not responsible for the content, security or privacy practices of external websites. Visiting an external website is subject to that website's own terms and policies.
13. Data Retention
We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to inquiries, maintain business records, provide services, resolve disputes and meet applicable legal or regulatory requirements.
The retention period may depend on the type of information, the nature of our relationship with you, applicable legal requirements and legitimate business needs. When information is no longer required, we will take reasonable steps to delete it or otherwise handle it appropriately, subject to applicable law.
14. Data Security
We take reasonable administrative, technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.
However, no website, electronic communication method or information storage system can be guaranteed to be completely secure. While we work to protect information, we cannot guarantee absolute security during transmission or storage.
15. Your Privacy Rights & Choices
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information. These rights may include requesting access to personal information, asking for corrections, requesting deletion, withdrawing consent where processing is based on consent, or objecting to certain processing activities.
You may also have the right to request information about certain data-sharing practices or to exercise other privacy choices available under applicable law.
To make a privacy-related request, please contact us using the contact details provided in this policy. We may need to verify your identity and will respond in accordance with applicable legal requirements. Certain requests may be subject to lawful exceptions or limitations.
16. Email & Marketing Communications
We may use contact information to respond to inquiries and provide information about our services. Where permitted by applicable law, we may also send business updates, marketing communications or other information that may be relevant to your interests.
If you receive promotional email communications from us, you may opt out using the unsubscribe instructions included in the message or by contacting our team. Even if you opt out of marketing communications, we may still send necessary service-related or administrative messages.
17. Children's Privacy
Our website and services are intended for businesses, professionals and general audiences, and are not directed toward children. We do not knowingly seek to collect personal information from children in circumstances where parental consent is required by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action where required.
18. International Data Processing
Depending on the services and third-party providers used, information may be processed or stored in locations outside the state or country where you reside. These locations may have different data protection laws and requirements.
Where applicable, we will take reasonable steps to ensure that personal information is handled in accordance with relevant legal requirements and appropriate safeguards.
19. Business Information & Client Data
When providing digital marketing, website development or related services, DLM may receive business information and other materials from clients. This may include website content, contact details, marketing information, account access and project-related data.
We use such information as reasonably necessary to perform agreed services, communicate with clients and manage projects. Clients should ensure that they have the necessary rights and permissions to share information and materials with DLM.
20. Changes to This Privacy Policy
We may update or revise this Privacy Policy from time to time to reflect changes in our business practices, website technologies, services or applicable legal requirements.
Updated versions will be published on this page with a revised effective date. We encourage visitors and clients to review this policy periodically to stay informed about how information may be handled.
21. Do Not Track & Browser Preferences
Some browsers provide privacy settings or signals intended to communicate preferences about online tracking. Browser support and the interpretation of these signals may vary.
Where required by applicable law, we will process recognized privacy preference signals in accordance with relevant legal requirements. You can also manage cookies and certain tracking preferences through available browser and device settings.
22. California & Other State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws. Depending on the law and its applicability, these rights may include requesting access to, correction or deletion of personal information, obtaining information about certain processing activities and opting out of certain forms of targeted advertising or data processing.
If you are a resident of a state that provides applicable privacy rights, you may contact us to submit a request. We will review and respond in accordance with the requirements and limitations of the applicable law.
23. Massachusetts Privacy & Data Protection
Digital Lead Metrics operates in Massachusetts. We aim to handle personal information responsibly and take reasonable measures to protect information in accordance with applicable privacy and data security requirements.
If you have a question about how your information is handled or wish to make a privacy-related request, please contact us using the information provided below.
24. Legal Disclosures
We may disclose personal information when we believe disclosure is necessary to comply with applicable laws, regulations, court orders or valid legal processes.
Information may also be disclosed when reasonably necessary to protect the rights, property, safety or security of DLM, our clients, website visitors or other individuals, or to investigate suspected fraud, misuse or security incidents.
25. Contact Information
If you have questions about this Privacy Policy, our information-handling practices or wish to submit a privacy-related request, please contact Digital Lead Metrics using the information below.
Digital Lead Metrics
Website: www.digitalleadmetrics.com
Email: info@digitalleadmetrics.com
Phone: 877-475-4747
Address: 300 W Main St. Suite A-4, Northborough, MA 01532, USA
26. Effective Date
This Privacy Policy is effective November 7, 2026. It applies to information collected through our website and relevant interactions from the effective date, subject to applicable legal requirements.
We encourage visitors and clients to review this Privacy Policy periodically for updates and information about our privacy practices.